COURTESY G. SALES
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Seattle's Coliseum Theatre is reborn
THEN: Publisher William Randolph Hearst paid $200,000 for exclusive reporting rights of the Graf Zeppelin's 21-day trip around the world in 1929. The big blimp neither stopped in nor flew over Seattle; still, a world map was attached to the front of the Coliseum Theatre as part of the promotion. So that the pedestrians at Fifth Avenue and Pike Street might be impressed, the lettering for "Seattle" was made larger than for any other city.