The Seattle Times

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Toby Talbot / AP, 2012

Tuesday, February 12, 2013

Despite numbers, Burton still bullish on snowboarding

Jake Burton, the creator of Burton Snowboards, center, speaks during a bill signing with Gov. Peter Shumlin, on Burton's right, in Stowe, Vermont. Recent studies by industry groups show snowboarding is no longer growing the way it was for its first 30 years. Burton, the man who perfected the modern-day snowboard and brought it to the masses back in the 1980s, recently sent a letter to his employees stating his concern about the trends but downplaying the well-circulated idea that snowboarding is losing its edge.