The Seattle Times

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Christine Cotter / Orange County Register

Thursday, July 10, 2014

Fashion retail gets a high-tech makeover

Vishaal and Mohit Melwani with Scott Rayo, from left, at the offices of Combatant Gentlemen in Irvine, Calif. By tying production at its factories to real-time data, the company can whittle down prices on premium dress shirts to $25, suits to $160 and premium selvage denim to $70.