The Seattle Times

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DEAN RUTZ / The Seattle Times, 2012

Friday, July 25, 2014

‘Y’all’ needs no translation: U.S. country music is big abroad

“Somebody once told me, ‘Your big obstacle is gonna be that white cowboy hat on your head,’ ” country superstar Brad Paisley said about the overseas market. “Now I hear people say, ‘You have an advantage with that cowboy hat. You look like what they want someone to look like when they hear country music. ... ”