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Originally published Tuesday, September 14, 2010 at 10:20 PM

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Twitter revamps site for multimedia

Twitter, the social-networking service that delivers 140-character messages, revamped its website to be faster, easier to use and more capable of handling photos and videos.

Bloomberg News

Twitter, the social-networking service that delivers 140-character messages, revamped its website to be faster, easier to use and more capable of handling photos and videos.

The company Tuesday announced deals with 16 multimedia partners to let users post their content. A new two-column design can draw material from Google and Yahoo, the company said.

The redesign plays into Twitter's new advertising efforts, making it easier for marketers to use multimedia in their online pitches.

In April, the company began selling ads called "promoted tweets," which let Best Buy, Starbucks and other marketers pay to have messages appear at the top of search pages on the site.

"This makes Twitter better and tweets better," CEO Evan Williams said. "It gives a lot bigger canvas to things you might attach to a promoted tweet."

A movie studio advertising a new film would be able to display a video trailer on Twitter.com, he said.

Twitter is seeking ways to maintain growth as competition in the social-networking market intensifies. Facebook, the industry leader, has offered a format similar to Twitter's chronological feed, while making it easier to post photos, videos and multimedia.

Twitter's new site can pull in video feeds from Google's YouTube and photos from Yahoo's Flickr site, along with other sites.

Twitter's advertising efforts come after years of focusing purely on user growth.

Twitter made deals last year that put its content into Microsoft and Google search results. Those arrangements were worth about $25 million, enough to make the company profitable last year, people familiar with the matter said at the time.

Twitter has more than 145 million registered users, Williams said in a blog posting earlier this month. Traffic to the site has doubled over the past year.

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