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Originally published January 23, 2014 at 6:19 AM | Page modified January 24, 2014 at 7:11 AM

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Amazon debuts new Christian imprint for faith-based books

The online retail giant’s publishing group adds its 15th imprint to its genre-focused lineup.

Seattle Times business reporter

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Will wait with bated breath for the Islamic, Buddhist, and Wiccan imprints. MORE
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While moves aggressively into all sorts of new businesses — everything from grocery delivery to infrastructure computer services — it’s not slowing its onslaught into its original business: books.

Amazon on Thursday launched its 15th book imprint, Waterfall Press, which will specialize in Christian fiction and nonfiction titles.

In a news release, Amazon said Waterfall’s nonfiction books will “aim to provide spiritual refreshment and inspiration to today’s Christian reader,” and its fiction will include romance, mystery and suspense titles.

Waterfall’s slate of releases include Mark Buchanan’s “The Four Best Places to Live,” due out next month, Cherie Hill’s “When You Need a Miracle,” due in April, and Jay Hein’s “The Quiet Revolution,” due in June. The imprint will release shorter content as well.

Amazon’s Michigan-based Brilliance Publishing, which publishes titles in print, e-book and audiobook formats, will publish the Waterfall titles.

Amazon said several of the titles, including “The Four Best Places to Live” and “The Quiet Revolution,” will be released in collaboration with Christianity Today, a publishing business centered on the eponymous evangelical Christian periodical.

“Brilliance has over 12 years of experience serving the Christian market as audiobook publisher of some of the most successful Christian authors writing today,” Mark Pereira, Brilliance’s president and publisher, said in a statement.

Amazon has tapped Tammy Faxel, who works for Brilliance Audio, according to her LinkedIn profile, to run the editorial operations at Waterfall.

Faxel has spent 30 years in the Christian publishing industry.

Brilliance also offers self-help books under its Grand Harbor Press imprint.

Grand Harbor recently published “We Will Survive: True Stories of Encouragement, Inspiration, and the Power of Song,” a collection of stories by singer Gloria Gaynor about how her disco hit “I Will Survive” helped listeners through tough times.

Waterfall adds to the collection of genre publishing imprints that include Amazon’s Thomas & Mercer mystery, thriller and suspense titles, its 47North science-fiction, fantasy and horror books, and its Montlake Romance novel imprint.

Jay Greene: 206-464-2231 or Twitter: iamjaygreene

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