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Originally published March 24, 2014 at 4:34 PM | Page modified March 25, 2014 at 6:56 AM

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‘Candy Crush’ maker, King Digital, to go public this week

King Digital’s stock could be valued as high as $7.6 billion, nearly twice as much as its closest rival Zynga, the creator of “FarmVille.”

The Associated Press

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Oh how hilarious. This company steals a game from another company... can't recreate tha... MORE


NEW YORK — King Digital, the company behind the wildly popular mobile game “Candy Crush Saga,” is scheduled to make its debut on the New York Stock Exchange (NYSE) this week.

The company could be valued as high as $7.6 billion if its initial public-offering prices at $24 per share, the upper end of its expected range. That’s nearly twice as much as its closest rival Zynga, the creator of “FarmVille.”

Unlike Zynga, however, King is profitable and has less than a third of Zynga’s employee base.

King Digital is expected begin trading Wednesday on the NYSE under the ticker symbol “KING.”

The company is offering 15.5 million shares. Existing shareholders are offering another 6.7 million. King expects proceeds of $326 million from the IPO.

King, based in Dublin, Ireland, generated revenue of $1.88 billion last year. That’s more than 10 times its 2012 revenue of $164.4 million. Zynga’s 2013 revenue was $873.3 million.

Still, some analysts have wondered whether King is destined to become another Zynga, which was also riding a wave of popularity when it went public in 2011.

Already, King has seen a sequential revenue decline between its third and fourth quarters.

“With King’s tent-pole title, ‘Candy Crush Saga,’ currently tracking 20 (percent) below peak-booking levels, future growth will depend on the company’s ability to diversify,” wrote Sterne Agee analyst Arvind Bhatia. He called the expected IPO price range for the company a fair value for King, noting that it’s cheaper than top video-game publishers and “seems fair given King’s revenue concentration” in just a few titles.

Bhatia points out that while King has a portfolio of more than 180 games, its revenue is concentrated in just three. “Candy Crush Saga,” “Pet Rescue Saga” and “Farm Heroes Saga” made up 94 percent of all bookings in the fourth quarter.

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