Sea-Tac, other airports grow popular as business-meeting place
It wasn’t always this way. Getting to hotels ate up time, and once there, participants watched the clock to make sure they had time to catch their flights. Now, it’s easier and more productive to meet in facilities available at the airport.
The New York Times
About once a month, Therese Hampton flies from Portland, where her home office is based, to the Seattle-Tacoma International Airport, a 35-minute flight, to meet with co-workers.
She doesn’t go far from there.
She joins her colleagues, many of whom also fly in. Hampton is the executive director of Public Generating Pool, a clearinghouse for 11 public utilities in Oregon and Washington.
They meet in a room at the Sea-Tac Conference Center, which has 8,220 square feet of meeting space within the airport, including an auditorium and individual rooms from 450 to 1,100 square feet that can be combined for larger spaces.
Typically the daylong event will have guest presentations about emerging industry issues. Hampton flies out the same day.
As travel budgets shrink and companies scrutinize productivity, business travelers may discover the next meeting destination is not a plush resort or downtown hotel, but an airport.
“Regional and district meetings with an element of training have replaced the longer getaway in some cases,” says Kristin Kurie, president of the Wilderman Group, a hospitality-management company in Charleston, S.C. They also hold the appeal of not spending an additional night on the road.
It wasn’t always this way. Before Hampton arrived at the company last year, the group met in hotels, Kurie said. But she knew from experience that getting to hotels ate up time, and once there, participants watched the clock to make sure they had time to catch their flights. Now, Kurie has become a proponent of the airport meeting. “The airport conference center minimizes travel logistics and complexity,” she said.
Seeing the demand, airports have been reconfiguring areas not suitable for other concessions. “It may be up or down a flight of stairs, less likely to be seen by folks drawing up the concourse,” says Henry Harteveldt, travel analyst for the Atmosphere Research Group.
Portland International Airport and Cleveland’s Hopkins International Airport have long had conference facilities. In recent years they have been joined by Sea-Tac, Lambert-St. Louis International Airport, Indianapolis International Airport and Ronald Reagan Washington National Airport, among others.
And they are busy. Sea-Tac said it handled 1,200 bookings last year, although some 500 were internal meetings, up from 845 in 2008. Reagan National said it received approximately 50 bookings a year, mostly by word-of-mouth.
And with airline consolidation, airports have also become more competitive with one another. The chief beneficiaries are airport hubs, where hotels tend to sell out quickly.
Statistics from STR, a travel-research company, shows occupancy rates for airport hotels so far this year were 70 percent, while overall hotel occupancy has dropped below 60 percent. “Airports tend to run higher levels of occupancy,” says Jim Holthouser, executive vice president for global brands at Hilton Worldwide.
These airport meeting rooms also provide competition to nearby airport hotels, which may require a shuttle or van to reach. The hotels are more convenient, and less expensive, than their downtown counterparts.
The airport sites try to be competitive. For example, Reagan National charges $95 an hour for a conference room for 40 people, with a day rate of $500. By comparison, a 15- to 30-person meeting room at the nearby Hilton Crystal City runs $350 a day.
These efforts don’t surprise Christina Cassotis, a vice president with the management-consulting firm ICF International. “The airports in the U.S. started acting more and more like businesses rather than public utilities,” she said.
As a result, airport hotels are renovating to meet the competition. Radisson operates a full-service hotel close to John F. Kennedy International Airport. The hotel, a franchise that is co-owned by Amaya Hospitality and Vista Hospitality, is undergoing a renovation of at least $2 million, and had previously converted some guest rooms to meeting space.
Darin Miller, a vice president at Vista, estimates it hosts 150 to 175 meetings a year.
The Crowne Plaza Phoenix Airport Hotel completed an $8 million renovation in January.
The Courtyard by Marriott Cleveland Airport North has also completed a major renovation of its guest rooms.
With a compressed time frame for meetings, travelers are also not eating downtown.
Stephani Robson, a senior lecturer at the Cornell University School of Hotel Administration, said her research showed that meeting space was more profitable at airport hotels than other types of properties, in part because, “you’re probably not going to schlep into town to go to dinner.”
Some travelers prefer an airport hotel. Roy Kobert, a bankruptcy lawyer at GrayRobinson in Orlando, Fla., is one. He conducts mediations, he said, and has discovered the best way to make progress on a case is a face-to-face meeting. In choosing a location, he gives weight to price, location and direct service.
Then he rents hotel conference rooms and orders catering, “So nobody has to leave,” he said.