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Originally published Wednesday, October 22, 2014 at 7:01 PM

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Magic Johnson ready to assist tech industry in diversity efforts

Entrepreneur Magic Johnson says he is ready to help Silicon Valley hire more blacks and Latinos to diversify the technology industry’s largely white and Asian workforce.


The Associated Press

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SAN JOSE, Calif.— Retired Los Angeles Laker Magic Johnson became famous for dishing out assists to teammates during his basketball career. Now, as an entrepreneur focused on minority markets, he says he is ready to help Silicon Valley hire more blacks and Latinos to diversify the technology industry’s largely white and Asian workforce.

Johnson believes his own Beverly Hills, Calif.-based company could connect major technology employers with more African-American and Hispanic engineers if they call upon him. Magic Johnson Enterprises provides financing and consulting for businesses seeking to operate in cities with large minority populations.

“We have to make sure the Apples and Googles of the world get together with others who know what they are doing and who can make a difference, whether it’s myself or somebody else,” Johnson said.

He made his remarks after appearing at a Silicon Valley conference put on by Intuit, one of many tech companies that have recently released reports confirming their payrolls consist primarily of white and Asian men.

The lack of diversity has embarrassed an industry that prides itself on its progressive thinking.



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