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Coffee City

Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.

July 16, 2009 at 8:06 AM

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Coming soon: An undercover Starbucks store

Posted by Melissa Allison



ERIKA SCHULTZ/THE SEATTLE TIMES

Gayle Thorsen and her sons, Jack Corazin, 8, and Sam Corazin, 2-1/2, walk past a Starbucks coffee shop at 328 15th Ave. E. on Capitol Hill. Starbucks will give the remodeled store a new name, 15th Avenue Coffee and Tea, to reflect the neighborhood's personality.

When is a Starbucks not a Starbucks? When it's a 15th Avenue Coffee and Tea.


The ubiquitous coffee-shop giant is dropping the household name from its 15th Avenue East store on Capitol Hill, a shop that was slated to close at one point last year but is being remodeled in Starbucks' new rustic, eco-friendly style.

It will open next week, the first of at least three remodeled Seattle-area stores that will bear the names of their neighborhoods rather than the 16,000-store chain to which they belong.

Some local coffeeshop owners say Starbucks is appropriating their ideas, in a longer story I wrote for today's paper.

Copyright © 2009 The Seattle Times Company

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