The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |


Our network sites | Advanced

Coffee City

Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.

October 15, 2009 at 6:13 PM

Comments (0)     E-mail E-mail article      Print Print      Share Share

Safeway sees hope in improved latte sales, mostly at its Starbucks shops

Posted by Melissa Allison

People are finally buying lattes again, which Safeway CEO Steven Burd takes sees as a ray of economic light.

When the recession started, shoppers shifted from lattes to regular coffee, and they started buying less expensive wine. Now premium wines are on the upswing, he said, and "it's early, but we're seeing a trend back to lattes."

To Burd, whose company just posted another quarterly profit drop, the shift "suggests to me that we're at, or near, the bottom of this whole thing and that would be good for all of us if that's true."

By the way, who's had a Safeway latte? Any good?

Update 10/15/09: Safeway spokesman Brian Dowling said Safeway sells lattes mostly through its in-store Starbucks.

E-mail E-mail article      Print Print      Share Share

No comments have been posted to this article.

Recent entries

Dec 10, 10 - 5:05 PM
Last blog post from Coffee City: Author of coffee history book to read at Starbucks Olive Way

Dec 9, 10 - 5:37 PM
Carly Simon case against Starbucks dismissed, again

Dec 8, 10 - 4:53 PM
Howard Schultz's end-of-year letter to employees: Dec. 2 saw record whole-bean sales in Starbucks stores

Dec 7, 10 - 2:56 PM
Lynnwood cafe bought, renamed; dozens more coffee shops still for sale

Dec 6, 10 - 1:04 PM
Kraft seeks preliminary injunction against Starbucks




Browse the archives

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009