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Coffee City

Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.

April 5, 2010 at 9:35 AM

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Why did Starbucks stop labeling its Top Pot doughnuts?

Posted by Melissa Allison

Starbucks recently removed the labels from pastry cases that identified its doughnuts as branded by Seattle-based Top Pot Doughnuts. A Starbucks spokeswoman said the doughnuts are still Top Pot, and the label decision was made in the normal course of business. She declined to elaborate.

The doughnuts are not made in Top Pot's Seattle kitchen. The company gives its recipes to big bakeries all over the country that supply Starbucks stores.

Top Pot reps have not returned calls asking about the label removal. Maybe they're busy after winning a contract with Levy Restaurants to be the coffee and doughnut provider at Qwest Field.

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