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Coffee City

Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.

May 12, 2010 at 11:26 AM

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Poll: What do you think of the new Seattle's Best Coffee logo?

Posted by Melissa Allison

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Starbucks has temporarily covered sirens on its headquarters building with the new Seattle's Best Coffee logo, part of a broader campaign to gain recognition for a brand it has long ignored. The new logo is meant to convey the fun and optimism of Seattle's Best using simple design.

So far, I've seen it called modern, sterile and this on Twitter:

Jiffy Lube? RT @nwfoodette: doesn't make me want to drink coffee RT @coffeecity Seattle's Best Coffee getting new logo than a minute ago via TweetDeck

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