Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
Weekend wrap: Barista babes now trade on pink sheets
Posted by Melissa Allison
Care to own a fraction of one of those risque espresso stands without all the muss of learning to run a business or even read financial statements? Baristas Coffee Co., a chain of seven drive-through espresso stands, trades for less than pennies on the pink sheets and discloses very little.
In a rare release (under "news"), the Seattle company says it changed its ticker symbol to BCCI and describes what it does: "Baristas employs and promotes attractive female baristas trained to interact with the customers to maximize sales as well as prepare the finest beverages available. All baristas wear constantly changing and appealing costumes, allowing for customers to enjoy the anticipation of a fun, creative, new, and intriguing experience every day."
Sadly for investment research purposes, StudyLogic didn't include drive-through espresso stands in a survey presented at the 2010 World Coffee Conference in Guatemala. But here's what they did find: In the U.S., coffeehouses rake in 42 percent of coffee beverage sales, followed by fast-food shops like McDonald's with just 21 percent.
Convenience stores and gas stations like BP, which has a brand called Wild Bean Cafe, sell 12 percent of the nation's coffee drinks. Maybe they should focus more on drilling than coffee?
(Thanks to Ezra, Drew, Rami and David C.!)
Dec 9, 10 - 5:37 PM
Carly Simon case against Starbucks dismissed, again
Dec 7, 10 - 2:56 PM
Lynnwood cafe bought, renamed; dozens more coffee shops still for sale
Dec 6, 10 - 1:04 PM
Kraft seeks preliminary injunction against Starbucks