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Originally published Friday, August 23, 2013 at 8:06 PM

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Market Matters: The perfect match of buyer, model home no accident

Years of planning go into the development of a New Home community. From the size and configuration of the home plan, every element inside the home, as well as the exterior landscaping, is carefully considered.

Special to NWhomes

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New Home communities feature model homes. Why are they so inviting?

Most people are wowed by what they see and how they feel when walking into a model complex of new homes. A coincidence? Just luck? The decorator read your mind?

Years of planning go into the development of a New Home community. From the size and configuration of the home plan, every element inside the home, as well as the exterior landscaping, is carefully considered.

How do builders determine what to build? Typically the type and price of homes begins with the land. Each raw land parcel in our area is subject to numerous restrictions and requirements. Once those considerations have been met, the development of the actual community begins.

During the development planning and construction, house design is under way. The builder and architect take into consideration what types of homes will fit on the lot size and who the buyers for those homes might be.

This determines numerous aspects of the home including number of bedrooms, baths, entertainment areas and kitchen design. Every aspect of the components in the home is also determined. These elements are selected to appeal to homebuyers’ preferences.

For example, in our market, granite countertops are widely preferred over laminate. Brushed nickel fixtures and stainless-steel appliances are almost always included as a standard feature. This selection process continues through the entire home, from the largest to the smallest element.

Model home complexes can be a single home or up to 10 — or more! — models. Generally, the number of models will depend on the number of homes that are planned for the neighborhood. A large new-home community may have six or eight home styles from which to select.

The builder will want to demonstrate a variety of home choices in the model complex. He may determine this by price, showing the least expensive home and then several that have a range of increasing price points. This gives the homebuyers a number of ideas on what may work for their budget and lifestyle.

The interior design or decorating is also a well planned component in making you feel that “wow” moment. The interior designer creates a décor that will appeal to a general group, or if numerous models are available, to particular lifestyles. If you walk into a model home and say “I could just move right in”, the home meets not just your housing needs, but the way you want to live your life.

If we are building homes for families with children, the designer will incorporate family friendly elements into the interior design.

Children’s bedrooms will be decorated with age appropriate items like soccer balls, basketballs, footballs or other activities that boys might enjoy. For a girl the bedroom would be more feminine in design and feature some sport they may play and other activities such as ballet, pink princesses or horseback riding. If we anticipate infants, a nursery may be decorated in all the right colors and furniture, ready to go for the new bundle of joy.

The kitchen may have an activity board for daily postings and schedule updates for all those games and events children enjoy on a daily basis.

These themes would incorporate adult living as well, but speak to the family element by focusing on life with children.

If the homeowners are past the child rearing years, the home would be decorated in a more adult friendly environment. Photos from over the years of possible travel destinations, photos of weddings and grandchildren. There would probably be a den; the bedrooms would be featured as guest rooms or a possible hobby room.

So the next time you visit a new-home model complex and feel like moving right in, you will have a greater appreciation for why the appeal is so great and the amount of thought and work that went into creating a beautiful new home and neighborhood you can call home.

Barbara Allen owns Barbara Allen Consulting and is a member of the New Home Council. Market Matters is the council’s weekly column offering insight into the housing market. For more information on homebuying, visit


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