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October 12, 2012 at 4:00 PM

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Romney's salesman approach to presidential campaign

Romney let’s the customer decide

Lance Dickie's column, “Mitt Romney, super salesman” is, in my opinion, far off base [Opinion, Oct. 12]. Not necessarily about Romney, although I strongly disagree with Dickie's opinion of Romney, but about sales and the sales process.

As a salesman for most of my 37 years of corporate life, my “golden rule of sales” was never to fail to explain “the details” or hide “grim consequences (that) are buried in the extra fine print, but never spoken aloud.”

It was rather to present a fair and balanced picture of products and let the customer decide if the product was what they wanted/needed — much likeRomney's approach to the election.

Probably most of Dickie's life has been spent behind either a typewriter or keyboard and he's not had to earn a living actually selling anything except his strongly left-leaning opinions of people he's never met or issues he's never been involved with.

— Richard W. Bowne, Redmond

Swindling votes with pretense of moderation

Ten years ago, Mitt Romney sold Massachusetts on the idea that he would be an old-school moderate Republican who strongly supported a woman's right to choose, acceptance of gays and lesbians and efforts to reduce greenhouse-gas emissions.

Like all great con artists, he did not reveal the depth of his deception until after he got what he wanted — the votes that made him governor. By the end of his term, he had turned his back on choice, gay rights and climate protection.

Romney is once again running a grifter’s game, hoping to swindle Americans out of their votes by singing the sweet siren song of moderation and tolerance. Those who are considering steering their votes in Romney's direction should be forewarned: Under a Romney administration, their ships will crash into right-wing rocks.

— D.R. Tucker, Brockton, Mass.

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