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This blog covers the culture of, on and around the Web. We consider ourselves curators of the moments when pop culture intersects with virtual trends.

February 4, 2011 at 4:46 PM

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Fashion 2.0 Awards recognize innovative designers and brands; online voting open

Posted by Stephanie Clary is among the Fashion 2.0 Awards nominees for Best Website.

Fashion content network Style Coalition and announced nominees for the second annual Fashion 2.0 Awards.

The awards look at fashion brands who "embraced online technology and social media in the past year." Categories include best videos, Twitter accounts, Facebook pages, apps, brand blogs, websites and even up-and-coming technology.

Voting began on Feb. 1 and is open through Feb. 15. You can view all the nominees and vote here (note that you have to login via Facebook).

Winners are announced Feb. 16 (during New York Fashion Week) and will be live streamed here and tweeted with the hashtag #fashion20.

Within the past couple of years, fashion designers and companies have increasingly embraced online video as a way to show off new styles beyond the runway. And fashion websites tend to combine high-quality user experience with beautiful, technology-forward design. Recognizing this industry for online innovation seems more than appropriate and also offers an opportunity to revisit some of the year's highlights.

Below are the nominees for Best Online Video. Also, check out, which takes a closer look at the nominees and makes winner predictions.

Adidas Originals - Star Wars Cantina

Animating Chanel

Bluefly Closet Confessions

Lanvin Loves H&M

TheOutnet Big Preview

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