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This blog covers the culture of, on and around the Web. We consider ourselves curators of the moments when pop culture intersects with virtual trends.

March 3, 2011 at 10:30 AM

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"Adjust your life" in a crowdsourced movie promotion

Posted by Tiffany Campbell


Matt Damon's new sci-fi love story is in theaters March 4 and you can join in the spirit, if not the reality, of the film with your own photos.

The plot centers on fedora-ed "Bureau" men who are fussing with everyone's lives at all sorts of important junctures. It's based on an elegant short story by Sci-fi author Philip K. Dick. (Some background and a Q&A on the adaption here).

At, the film's writer and director George Nolfi gathered audience photos and produced a nice little audio slide show, and anyone can upload, add to it and mash it up. Occasionally, a photoshopped John Slattery and other actors from the movie will appear in a nod to the movie's premise that these Bureau men are pulling all the strings. Probably the best part is a few of Damon's and his co-star Emily Blunt's candids near the end of the production.

Here's the official movie trailer:

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