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Originally published Wednesday, January 15, 2014 at 7:39 PM

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Now you can get your Beast Mode on.

Marshawn Lynch, the tackle-busting, stiff-arm wielding Seahawks running back, is breaking out his own jewelry — the Beast Mode Key.

He’s teaming up to sell a unisex necklace with a polished brass key stamped with his “Beast Mode” nickname and his No. 24, according to a news release Wednesday.

The necklace was designed by Jennifer Montana, the wife of Hall of Fame 49ers quarterback Joe Montana, according to the release.

The cost is $124, and 80 percent of the proceeds will go to Lynch’s Oakland-based charity, Fam 1st Family Foundation and Four Rings Montana Family Foundation. Lynch and his cousin, Cincinnati Bengals quarterback Josh Johnson, founded Fam 1st in 2011 to empower underprivileged youth and build self-esteem and learning skills.

“The Montanas, like Josh and me, share a deep dedication to children, the Bay Area, Oakland football and philanthropy,” Lynch said in the release. “We were fired up and grateful when Jennifer approached us with the idea of the Beast Mode Key necklace.”

The necklace is available online at



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