Skip to main content
Advertising

Originally published February 8, 2016 at 8:12 PM | Page modified February 8, 2016 at 8:58 PM

  • Share:
             
  • Comments
  • Print

Super Bowl baby boom fizzled in Seattle despite what NFL ad suggests

Not to deflate the fun the NFL was having with its ad featuring “Super Bowl babies” singing with Seal, but according to the data Seattle didn’t have a baby boom after winning the big game in 2014, writes the FYI Guy.


Seattle Times staff columnist

advertising

When the Seahawks won 2014 Super Bowl, did it spark a mini baby-boom in Seattle?

That would seem to be the contention of the National Football League.

In its “Super Bowl Babies” commercial, which aired during Sunday’s big game, the message is not-so-subtly implied: a hometown Super Bowl victory leads directly to more off-the-field action among fans of the opposite sex. The ad is a more explicit twist in the NFL’s “football is family” campaign.

The commercial features groups of singers of different ages who share one thing in common: They were born nine months after a Super Bowl victory by their hometown team. Or as they sing in a parody of the Seal love song “Kiss from a Rose”:

“It is a day so super/ It’s why we were born.”

Six adorable toddlers dressed in Seahawks gear — apparently conceived after Seattle’s trouncing of the Denver Broncos in 2014 — are one of the groups featured in the TV ad (they appear at 1:05).

And, apparently, this is all based on data.

This explanation is flashed across the screen at the beginning of the ad: “Data suggest 9 months after a Super Bowl victory, winning cities see a rise in births.”

But there’s one problem: Seattle didn’t.

The average duration of a pregnancy is 39 to 40 weeks, so a baby conceived when the Seahawks won the title — February 2, 2014 — would have likely been born in the first or second week of November.

According to King County birth data, there was no spike in births here that month.

In fact, births dipped slightly from 2013 — from 2,008 down to 1,996. That’s a decrease of 12 (Isn’t there something about the Seahawks and that number?)

Furthermore, November 2014 was one of only four months that year that failed to have an increase in births from the previous year.

The NFL didn’t disclose where it got the data. No matter. When it comes to marketing, apparently cuteness is king.

Or as the Super Bowl babies sing in the ad: “When our team won / Mom and Dad looked at each other / One thing led to another that night.”

Maybe that’ll be the case for Denver.

But in Seattle, beer, football and cheese dip don’t seem to be our preferred aphrodisiacs.

Gene Balk: gbalk@seattletimes.com or 206-515-5052. On Twitter @genebalk



Four weeks for 99 cents of unlimited digital access to The Seattle Times. Try it now!

Advertising

Advertising


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►