Super Bowl baby boom fizzled in Seattle despite what NFL ad suggests
Not to deflate the fun the NFL was having with its ad featuring “Super Bowl babies” singing with Seal, but according to the data Seattle didn’t have a baby boom after winning the big game in 2014, writes the FYI Guy.
Seattle Times staff columnist
When the Seahawks won 2014 Super Bowl, did it spark a mini baby-boom in Seattle?
That would seem to be the contention of the National Football League.
In its “Super Bowl Babies” commercial, which aired during Sunday’s big game, the message is not-so-subtly implied: a hometown Super Bowl victory leads directly to more off-the-field action among fans of the opposite sex. The ad is a more explicit twist in the NFL’s “football is family” campaign.
The commercial features groups of singers of different ages who share one thing in common: They were born nine months after a Super Bowl victory by their hometown team. Or as they sing in a parody of the Seal love song “Kiss from a Rose”:
“It is a day so super/ It’s why we were born.”
Six adorable toddlers dressed in Seahawks gear — apparently conceived after Seattle’s trouncing of the Denver Broncos in 2014 — are one of the groups featured in the TV ad (they appear at 1:05).
And, apparently, this is all based on data.
This explanation is flashed across the screen at the beginning of the ad: “Data suggest 9 months after a Super Bowl victory, winning cities see a rise in births.”
But there’s one problem: Seattle didn’t.
The average duration of a pregnancy is 39 to 40 weeks, so a baby conceived when the Seahawks won the title — February 2, 2014 — would have likely been born in the first or second week of November.
According to King County birth data, there was no spike in births here that month.
In fact, births dipped slightly from 2013 — from 2,008 down to 1,996. That’s a decrease of 12 (Isn’t there something about the Seahawks and that number?)
Furthermore, November 2014 was one of only four months that year that failed to have an increase in births from the previous year.
The NFL didn’t disclose where it got the data. No matter. When it comes to marketing, apparently cuteness is king.
Or as the Super Bowl babies sing in the ad: “When our team won / Mom and Dad looked at each other / One thing led to another that night.”
Maybe that’ll be the case for Denver.
But in Seattle, beer, football and cheese dip don’t seem to be our preferred aphrodisiacs.