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Tuesday, March 19, 2013 - Page updated at 07:30 p.m.
Political parties move to reinvent themselves
By Karen Tumulty
The Washington Post
WASHINGTON — The Democrats and Republicans may be worlds apart on most things, but at their headquarters just two blocks away from each other on Capitol Hill, each is confronting the same question: Have political parties lost their purpose?
In the wake of two presidential defeats, the Republican National Committee (RNC) on Monday unveiled what it is calling its Growth and Opportunity Project, which is an effort to take the existing party engine and give it a top-to-bottom tuneup.
“There’s no one reason we lost. Our message was weak; our ground game was insufficient; we weren’t inclusive; we were behind in both data and digital; and our primary and debate process needed improvement,” RNC Chairman Reince Priebus said Monday. “So, there’s no one solution. There’s a long list of them.”
The solutions include a $10 million effort to better connect with minority communities, moving up the 2016 convention to as early as June so that the party nominee can tap general-election funding earlier, and limiting the number of primary debates to 10 or 12, rather than the nearly two dozen that took place in 2012.
The report also recommends outsourcing to “friends and allies” at least some of the responsibilities that used to be considered the party’s job. They include recruiting minority and women candidates, training grass-roots activists, registering voters and gathering and analyzing data.
Even the winning side of last year’s presidential election has been doing some reexamination.
This past week has seen President Obama’s old campaign operation relaunching itself as Organizing for Action (OFA), building a new political machine outside the Democratic National Committee (DNC) and causing some quiet consternation among party traditionalists.
After Obama’s first election, his campaign operation, then known as Obama for America, decamped to the DNC. But that, as the president acknowledged last week, turned out to be a disappointment, when it proved unable to re-create its magic for the 2010 midterm elections.
“What we don’t want to do is repeat the mistake I think that I believe in 2008 we made, where some of that energy just kind of dissipated and we were only playing an inside game,” Obama told a dinner gathering of about 75 big donors to the new endeavor, a comment that rankled some at party headquarters.
Though some Democrats fear that OFA will be competing with party organizations for resources, its officials insist the new operation is designed not to win elections, but to ensure the success of Obama’s agenda. They add that the president is committed to ensuring the party’s success in 2014, including assisting with its fundraising.
Political parties are nearly as old as the republic itself, performing the basic roles of putting forward candidates for election, explaining their philosophy and then organizing people to vote for them.
But old tools such as patronage jobs do not provide as much influence in a mass-media era in which fewer Americans claim a party label. For the past two years, the Gallup organization has reported a record 40 percent of Americans identifying themselves as independent.
“Parties have to continue to redefine themselves to be relevant to the future,” said Jim Messina, Obama’s 2012 campaign manager and head of the new OFA operation.
The decline of the parties and their battle to remain relevant are forces that academics and journalists have been chronicling for more than half a century. As far back as 1972, the late Washington Post reporter David Broder wrote a book titled “The Party’s Over: The Failure of Politics in America.”
“In the political-science field, scholars have had a hard time defining a political party for a very, very long time,” said Daniel Galvin, a Northwestern University professor who wrote a 2010 book on the sometimes-fraught relationship between presidents and their party organizations.
But for many of those years, the concern was that the parties were too much alike and philosophically undefined.
For instance, if you said the word “Democrat” in the 1950s, you might be describing a Southern segregationist or a left-wing Northeasterner. Republicans for decades were united primarily by their views on economic issues, tolerating a broad range of opinion on the social ones and on national security.
Now, the opposite is true. Party labels have become a shorthand for a rigid ideological dividing line — Democrats to the left, and Republicans to the right.
And the clout of the parties has receded even more quickly in recent years, thanks to the 2002 McCain-Feingold campaign-finance law that cut off their access to unregulated contributions known as “soft money,” and the Supreme Court’s 2010 decision in Citizens United v. Federal Election Commission, which opened up the spigot for fund to flow to outside groups.
“The law isn’t the explanation for the weaknesses of the parties, but the law has accelerated their struggles,” said one top DNC official, speaking on the condition of anonymity because of the sensitivity of the subject.
Political parties increasingly are being outmatched in resources and organization by special-interest groups or those, such as the tea party, devoted more to furthering a cause than achieving electoral victory.
As a result, the parties are no longer as able as they once were to protect their incumbents from ideologically-driven primary challenges, to define their messages or even to keep up with technology.
Last year, for instance, the parties spent a total of $228 million on independent efforts to boost their candidates, primarily with ads. That was well under half the $631 million spent by the so-called “super PACs” that have sprung up since the Citizens United decision, according to figures compiled by the Center for Responsive Politics.
Under the campaign-finance system, “it makes it very difficult for the parties to command both the ideological fervor and the money they rely on to deliver a reliable set of services,” former DNC chairman Howard Dean said. He added that he could even foresee a day, somewhere down the line, where “the parties will dissolve.”
There remain, of course, some roles that only a national political party can play. Chief among them is running the process by which a presidential nominee is chosen. But even that has become harder to do.
In the 2012 campaign, for instance, Florida created havoc with the GOP campaign calendar by disregarding the national-party dictates and moving its primary up to January.
More significantly, the bitter primary dragged on longer than it might have in earlier years. Billionaire benefactors kept the campaigns of former House Speaker Newt Gingrich, R-Ga., and former Sen. Rick Santorum, R-Pa., on life support well after they would otherwise have folded.
“A long and blistering primary, where people are attacking one another and where the attacks sometimes are not on the mark but are creating an — you know, unfavorable impression — those things are not helpful,” the ultimate GOP nominee, former Massachusetts Gov. Mitt Romney, told Fox News this month.
It has become impossible to rein in those outside forces and the millions they spend, but the RNC is hoping to do a better job of coordinating them. Even that will be a tall order, given the tensions in the party — for instance, between strategist Karl Rove’s super PAC American Crossroads GPS, representing the establishment, and the insurgents of the tea party, along with single-issue groups such as Club for Growth.
At last week’s annual Conservative Political Action Conference (CPAC), the tension between the GOP and movement conservatives was palpable. “The GOP of old has grown stale and moss-covered,” declared Sen. Rand Paul, R-Ky., who won CPAC’s presidential straw poll.
With their own party in control of the White House, Democrats face a different challenge. As Messina noted, the new OFA operation’s goal is something never attempted before: taking the energy generated by a presidential campaign and transferring it to issues.
Georgetown University government professor Hans Noel said maybe the time has come to redefine the way people think of a party; not as an organization but “as an informal set of actors who try to coordinate to win office or enact policy.”
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